Krista Parry is the Senior Vice President and Chief Innovation Officer for Powdr Enterprises, the newest division of Powdr, a leading active lifestyle sports company. Powdr owns and operates nine mountain resorts, Woodward (a leading action sports company) and Outside Television.

Why We Ski and Snowboard

First snow. The moment those first snowflakes fall, visions of winter days making turns down the mountain instantly take shape. I always get giddy inside thinking about what the season will bring. Lately I’ve been pondering the question of “Why… Read More →