When she's not pimping herself out as a copywriter, social media strategist and Associate Creative Director at Origin Design + Communications, (the agency of record for Whistler Blackcomb, Jay Peak, Sun Valley and Tourism Whistler), Lisa Richardson (aka @pembygrl) contributes to SBC Skier, Whistler the Magazine, Coast Mountain Culture and Mountain Life magazine, and blogs at http://lisarichardsonbylines.com from her base in the Coast Mountains of British Columbia. (Scoop her obsessions up under the unifying tag: "Mountain Culture".) She learned to ski as a lil' grommet in the Snowy Mountains, Down Under, but lost her big mountain cherry when she landed in Whistler age 19. She spent a decade teaching skiing before trading the chairlift for a desk-job, a caffeine-drip and non-stop deadlines. She's equally happy earning her turns in the backcountry and sleeping in a snowcave as riding chairs, helicopters or snowcats through BC's powder stashes, as long as she's sharing the ride with partner-in-crime, straight-shooting mountain man Dave Hobson (@davehobson70) whose photos accompany her dispatches. http://about.me/davehobson
Enduro Mountain Biking

5 Things You Need to Know About Enduro Mountain Biking (Now Trending On A Trail Near You)

Editor’s Note: This summer, lift-served mountain bike lift tickets and packages from resorts across North America will be available on Liftopia.com for the first time. Check out our FAQs to learn more about lift-served mountain biking, how it works and… Read More →

Tune In, Chill Out: The Soundtrack to My Favorite Mountain Towns

Music goes with mountains like singing nuns go with surly widows. Like gin goes with tonic, beer with patios, and ice cream with sticky fingers. It’s a sweet, but simple, Summer equation when the days get long, the grass gets… Read More →

Sea To Sky Gondola

Sea to Sky Gondola Empowers Adventure & Backcountry Access

Would Summer operations at ski areas be more successful if they focused on empowering adventure and backcountry access? A new gondola makes the case. Ten days before its opening on May 16, the Sea to Sky gondola was getting several… Read More →

Your Desire To Ski Might Be In Your Genes

Cynthia Thomson, a climbing and skiing fanatic fresh from several seasons in Banff, wanted to know: are we hard-wired to ski? After being challenged by her UBC doctoral supervisor, genetics researcher Dr. Jim Rupert, she turned her inquiring mind towards… Read More →

Photo Credit- Whistler Blackcomb Coast Photo

6 Things You Don’t Even Realize You’re Doing Wrong With Your Skiing

When I taught skiing, the most common question I’d hear from clients, no matter what their level of proficiency, was: “So, what am I doing wrong?” Well, that would be the first thing you’re doing wrong. 1. Worrying about what… Read More →

Ten Ways to Avoid the Crowds, Even on the Busiest Week

10 Ways to Avoid the Crowds, Even on the Busiest Week

If you want to be assured of an awesome experience, the safest approach is usually to follow the crowd. (Have you ever eaten at a restaurant that’s completely deserted? Chances are the food, the service, and/or your overall dining experience… Read More →

The calm before the storm, mornings on Whistler Blackcomb

What to Tell Your Ski Pro to Get the Most out of Your Lessons

My hairdresser has a set of business cards sitting at her station, just in front of the mirror, offering the services of a registered clinical counselor. I laugh every time I see it—evidently I’m not the only person who gets… Read More →

Best Morning-Of Preparation

Best Morning-Of Prep: Why It’s Time to Stop Blaming Lactic Acid & Start Feeding Your Fascia

If you want to move better, and ski without aches and pains, it’s time to stop blaming lactic acid build up, your dodgy ACL or wear-and-tear from previous adventures-slash-misadventures, and start taking care of your fascia. Whistler Blackcomb ski instructor and… Read More →

Best Last-Minute Training Tips

Best Last-Minute Fitness Tips Before You Hit The Slopes: How to Avoid a Killer Quadzilla Leg Burn

There’s a great ad about an obsessive skier sticking his head in a freezer to get that wintery sensation when he can’t be at the hill. Unfortunately, ice facials, eating nachos every day after work, and walking around your living… Read More →

Skier Girls and Mountain Mamas: Best Ski Town Adventures to Take Your Mom On

There were a mountain of things I wanted to do when my mother came to visit from her flatland hometown to my vertically blessed backyard – from an eagle watching float to a day at the thermal baths to a black… Read More →