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Matt Cohen

Liftopia made me a part of the team in July 2011 as Director of Finance and Operations where I coordinate all things money related as well as HR, Legal and IT. Lots of hats to wear. I grew up just outside of Boston where my father taught me to cross-country ski in the woods around Concord and Lexington, MA (he’s a huge history buff). At about age 7, I learned downhill at Nashoba Valley through an after-school program. I followed my older brother around all the New England mountains straight through high school, but we concentrated in Maine, specifically Sugarloaf. After moving West, I spent a season as a valet attendant at the Resort at Squaw Creek near Lake Tahoe, and haven’t been able to shake my love for Tahoe skiing since. I now spread my on-mountain time around the lake, but feel most attached to Squaw Valley USA and Alpine Meadows.
Burnt Mountain Expansion at Aspen/Snowmass

2012-13 Ski Resort Capital Improvements

Winter is coming.  It’s on the brain of anxious Game of Thrones fans but ski resort operators have been waiting for this since the last flakes fell in the Spring.  Resorts have a slew of new buildings, features and services… Read More →

Best Ski Cars

We all know the actual act of skiing or riding is only a small portion of saying “I’m a skier” or “I ride.”  There are so many other factors that we’ve covered in the Liftopia blog: Your gear, the après… Read More →

Top 5 Epic Ski Runs

Discovery is one of my favorite aspects of skiing.  I’m no pioneer but I’ll hike a good amount to find the perfect powder stash, a chute I can navigate or a (two foot) “cliff” I can huck.  Luckily for us,… Read More →

Liftopia’s Top 5 Powder Day Rules

Ahhh, powder days.  Is there anything better?  It’s what we all dream of in the off-season and pursue like addicts in-season.  In San Francisco, there’s nothing better than a heavy rain – it means a powder dump in Tahoe.  How… Read More →

What’s New at California Resorts This Season

One of the best parts of working at Liftopia is that we’re headquartered in San Francisco, just a few hour drive from Lake Tahoe and short flight (or road trip) from Mammoth.    We, along with a sizeable San Francisco subculture,… Read More →

Best Airports for Skiers

“Getting there” may be half the fun, but when it comes to a ski vacation; the only journey that matters is how fast we can go from summit to base.  And maximizing precious time on the slopes can’t be accomplished… Read More →