I founded Liftopia.com with Evan Reece in 2005. Prior to starting Liftopia, I managed Business Development at Hotwire.com where I focused on building relationships with add-on vacation product vendors and optimizing sales within the Hotwire.com purchase path. I spent four years working out of my dining room to get Liftopia off the ground. I’m a native of Walnut Creek, California and grew up skiing at Heavenly, Soda Springs and Kirkwood.

Liftopia’s Top 5 Scenic Drives Up Mountains

I’m a sucker for road trips. Always have been. Each summer as a kid my parents, sister, and I would pile into the Chevy Caprice and hit the National Park circuit. A little bit later in life, when I was… Read More →

Mountain Collective: Aspirational Skiing

Every skier and rider has their bucket list of resorts they have to ski before they die. For me growing up, it was Whistler. There was something that seemed so foreign and exotic about skiing up there and I always… Read More →

Aspen Skier

Welcome Aspen/Snowmass!

Our first season we had a whopping 7 resort partners on board. In the five years since then we’ve grown to just over 150 ski area partners in three different continents. Our newest resort partner is one we have spent… Read More →

Closing the Gap Between Ski Seasons

When we started Liftopia six years ago, our original idea was around providing a mechanism for ski resorts to post last minute deals in a centralized marketplace driven by things that keep people from heading up to the slopes –… Read More →

Moving on Up! Liftopia’s New Offices

Earlier this summer we moved the Liftopia offices from the SOMA (South of Market) neighborhood of San Francisco to the Financial District. This was a huge step for us as a company and we’re totally pumped about our new, larger… Read More →