The temperatures are dropping, the flakes are starting to fall, and the ski season will be upon us full-force in a matter of weeks. We’ve been ready and waiting for this since the last snowflakes melted in the Spring, and the anticipation is palpable for industry folks, skiers and snowboarders alike.
I’ve had the good fortune of witnessing this growing enthusiasm first-hand – I’ve spent the past two months traveling North America with other members of the Liftopia crew, exhibiting at seven consumer ski & snowboard expos and throwing parties in five cities for our friends, fans and partners. We’ve spread the word about Liftopia, we’ve given out shwag far and wide in the form of gift cards, slap koozies, stickers and sweatbands, and we’ve connected with our fans and customers in the flesh.
Needless to say, these past several weeks have been a whirlwind, but I can’t begin to express how valuable, fun and informative they’ve been. I joined the Liftopia team as the new Social Media Manager in early September, just when things were starting to heat up in our San Francisco office; we had recently launched The Mountain Collective Pass, hundreds of resorts were starting to load inventory on Liftopia.com, and some ski areas were already seeing snow.
As incredible as it was to get to know our social media audience online during those first few weeks, it has been even better getting to know them in person through these consumer shows and parties. Here are just a few of the highlights from the past couple of months.