Innovation comes in many different forms, and nowhere is it quite as diverse as the ski-wear world. A new generation of labels are taking on the market with style, techie knowhow and some snazzy looks. Check out five of our favorite new (and not-so-new) rising ski brands and what puts them on the forefront of slope side style and function.
Fjallraven. Fjallraven may currently be famous for the spot-on style of their bags and packs, which feature vintage lines and classic workmanship. And the brand applies that same attention to detail to their outerwear, specifically their high-performance winterwear. The “I-could-be-working-on-the-docks-all-day” style of the Swedish outfitter persists with the waxed-canvas look of their G-1000 fabric. Tightly woven, quick-to-dry, and with top-grade wind and water resistance, jackets made of G-1000 provide plenty of ventilation and protection along with old school heritage cool. Learn more->
Flylow. Simple done very well is the underlying theme of this forward-thinking Colorado brand geared toward the modern skier. As comfortable in-bounds as it is in the backcountry, the line was developed to offer the mobility of mountaineering gear but with the style and fit of freeride apparel, all while putting an emphasis on functionality and simplicity. The result is apparel with clean lines and the ability to tear it up with the best, even in the harshest conditions. Learn more->
Sweet Protection. Based in the middle of the Norwegian wilderness, Sweet Protection’s team of designers, technicians and riders has been pushing the limits of technical gear since 2000. These guys are serious about producing high-end helmets and technical clothing with as much quality and functionality as possible. Learn more->
Trew. Offering unique style while still meeting the highest demands in performance, function and durability is the cornerstone of the Trew brand. Based out of Hood River, Oregon, the brand strives to produce outerwear that remains connected to the core of mountain riding. Check out their Pow Funk jacket for a progressive technical shell in some sick colorways to keep you looking good in the backcountry or at the resort. Learn more->
Astis. ActiveJunky loves some Astis mitts. These standouts are a pro favorite taking an old-world approach to the modern slopes. Designed to last nearly a lifetime, the handmade beadwork and craftsmanship of the Astis line is a nod to the Cree Indian’s history and approach to leather work. These bad boys are sure to turn some heads in the lodge or charging fresh powder. Learn more->
What new brands are you most excited about for the upcoming ski season? Let us know in the comments below!